In the aftermath of a new business pitch, a new advertising agency is born. It is not the smartest agency on Madison Avenue, but it is certainly the most outrageous. Most of the campaigns they create are sexy, silly, spontaneous, and surprisingly successful. In fact, the shop was named the best small agency of the year by the trade press. It is enough to attract even more clients and make their key players more valuable and vulnerable to temptations from other shops who want some of their fairy dust.